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Find all our content related to customer emotional analysis, consumer experience, and our Cxinsights.io solution, in the form of case studies, best practices and articles.

The 7 types of customers every business should know

Published on January 08, 2024  - Updated on March 11, 2024

Understanding your customer base Building a trusting relationship relies on a deep understanding of customer motivations. In this context, customer typology emerges as a segmentation tool aimed at mi...

How to calculate customer retention rate ?

Published on January 04, 2024  - Updated on March 11, 2024

How to calculate customer retention rate ? "There is only one boss in the company: the customer! And he can fire anyone, from the CEO to the simple employee, just by spending his money elsewhere." - ...

The future of emotional analysis in 2024: predictions and trends

Published on November 08, 2023  - Updated on March 11, 2024

The future of emotional analysis in 2024: Predictions and trends to watch In 2024 , emotional analysis is expected to continue its rapid development. Advances in artificial intelligence (AI)...

The impact of emotions in customer-insurance relationship

Published on October 23, 2023  - Updated on March 11, 2024

The impact of emotions in customer-insurance relationship: a key success factor In the insurance world, where customer trust and satisfaction are central, the importance of the customer relat...

Evaluate customer experience: qualitative vs quantitative

Published on October 10, 2023  - Updated on March 11, 2024

Evaluate customer experience: qualitative vs. quantitative Evaluate customer experience and customer journey is a key element of any business strategy focused on customer satisfaction and loyalty...

The art of emotional marketing: how to boost your B2B strategy

Published on September 21, 2023  - Updated on March 11, 2024

The art of emotional marketing: how to boost your B2B strategy Emotional marketing has been on the rise for many years, primarily in the B2C (Business-to-Consumer) sector. However, even though it...

Generative Artificial Intelligence to enhance the customer experience

Published on July 24, 2023  - Updated on March 11, 2024

Generative artificial intelligence to enhance the customer experience The rapid evolution of artificial intelligence (AI) has opened up exciting new prospects for businesses, particularly in the fie...

The importance of emotion in luxury

Published on June 26, 2023  - Updated on March 11, 2024

The importance of emotion in luxury Luxury has always been associated with opulence, elegance and prestige. However, beyond these outward attributes, the true power of luxury lies in its ability to e...

The power of emotional marketing to build customer loyalty

Published on February 06, 2023  - Updated on March 11, 2024

The power of emotional marketing to build customer loyalty Emotions play a crucial role in human decision making. Indeed, they can influence our perception of the value of a product or a brand, and d...

How to improve your customer journey?

Published on December 20, 2022  - Updated on March 11, 2024

How to improve your customer journey? How to define a customer journey? The customer journey is the set of steps that the customer follows from the moment he or she becomes aware of your company...

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