Published on July 24, 2023  - Updated on April 15, 2024

Generative artificial intelligence to enhance the customer experience The rapid evolution of artificial intelligence (AI) has opened up exciting new prospects for businesses, particularly in the fie...

Published on January 08, 2024  - Updated on February 06, 2024

Understanding your customer base Building a trusting relationship relies on a deep understanding of customer motivations. In this context, customer typology emerges as a segmentation tool aimed at mi...

Published on December 20, 2022  - Updated on January 16, 2024

How to improve your customer journey? How to define a customer journey? The customer journey is the set of steps that the customer follows from the moment he or she becomes aware of your company...

Published on January 13, 2020  - Updated on January 16, 2024

L'intelligence artificielle est-elle en mesure de révolutionner le marketing et l'expérience client ? Durant le mois de novembre, Q°emotion a été sélectionnée pour intervenir lors de deux évèneme...

Published on January 04, 2024  - Updated on January 09, 2024

How to calculate customer retention rate ? "There is only one boss in the company: the customer! And he can fire anyone, from the CEO to the simple employee, just by spending his money elsewhere." - ...

Published on November 29, 2023  - Updated on December 19, 2023

How to detect weak signals : user guide In a world where competition is increasingly fierce, companies must find new ways to stand out and retain their customers. That's why optimizing the customer...

Published on October 10, 2023  - Updated on December 19, 2023

Evaluate customer experience: qualitative vs. quantitative Evaluate customer experience and customer journey is a key element of any business strategy focused on customer satisfaction and loyalty...

Published on November 08, 2023  - Updated on December 07, 2023

The future of emotional analysis in 2024: Predictions and trends to watch In 2024 , emotional analysis is expected to continue its rapid development. Advances in artificial intelligence (AI)...

Published on November 30, 2023  - Updated on December 05, 2023

The impact of artificial intelligence (AI) on the financial sector The financial sector has undergone more transformations in the past two years than in the previous two decades, with digital transfo...

Published on November 20, 2023  - Updated on December 05, 2023

Net Promoter Score: definition, importance and calculation method When it comes to tools for assessing customer satisfaction, the Net Promoter Score stands out as a particularly interesting tool for ...