Published on May 07, 2025  - Updated on May 07, 2025

How emotional analysis can predict and prevent customer churn In a world where customers are increasingly volatile, customer loyalty has become a strategic issue for companies. As we all know, winnin...

Published on August 30, 2024  - Updated on March 20, 2025

Google AI Overview: Opportunities and Challenges for the Customer Experience in 2024 With the introduction of Google AI Overview in the search engine, the web search landscape is undergoing a radical...

Published on October 29, 2024  - Updated on February 14, 2025

Reduce holiday stress with Q°emotion: How brands can manage customer emotions over Christmas Introduction: The Christmas paradox Although Christmas is traditionally a time of joy, sharing and celeb...

Published on August 10, 2020  - Updated on February 11, 2025

Digitizing the customer experience: How to optimize your online customer journey? Customer experience has always been at the heart of business strategy. This is a key differentiator from the competit...

Published on November 29, 2023  - Updated on December 13, 2024

How to detect weak signals : user guide In a world of increasingly intense competition, detecting weak signals has become a strategic priority for companies wishing to stand out from the crowd and ...

Published on January 08, 2024  - Updated on December 02, 2024

Understanding your customers to optimize your sales strategy A relationship of trust with your customers depends on a thorough understanding of their motivations. With this in mind, customer segmenta...

Published on May 23, 2022  - Updated on November 05, 2024

Emotional Analysis vs. Sentiment Analysis: Which Approach to Improve the Customer Experience? Automatic semantic analysis tools are becoming increasingly diverse and now offer two main approaches...

Published on January 21, 2021  - Updated on November 05, 2024

Comparison: Manual or automatic semantic analysis of verbatim? When you conduct surveys or want to analyse customer feedback in depth, it's very complicated to know how to go about it. Indeed, when...

Published on October 10, 2023  - Updated on November 05, 2024

Evaluate Customer Experience: Qualitative vs. Quantitative Evaluating customer experience  and the customer journey is a crucial element of any business strategy focused on customer satisfaction ...

Published on October 29, 2024  - Updated on November 04, 2024

In an increasingly competitive business environment, companies must now redouble their efforts to capture and retain customers. According to a recent study by Forrester ,  73% of companies now...