Published on October 23, 2023  - Updated on December 05, 2023

The impact of emotions in customer-insurance relationship: a key success factor In the insurance world, where customer trust and satisfaction are central, the importance of the customer relat...

Published on September 21, 2023  - Updated on December 05, 2023

The art of emotional marketing: how to boost your B2B strategy Emotional marketing has been on the rise for many years, primarily in the B2C (Business-to-Consumer) sector. However, even though it...

Published on September 01, 2023  - Updated on December 05, 2023

Revolutionizing customer satisfaction: Unveiling the secrets of NPS tools 1) Understanding the Net Promoter Score Imagine eating your favorite dish at a restaurant when suddenly, the waiter asks you...

Published on June 26, 2023  - Updated on December 05, 2023

The importance of emotion in luxury Luxury has always been associated with opulence, elegance and prestige. However, beyond these outward attributes, the true power of luxury lies in its ability to e...

Published on April 19, 2023  - Updated on December 05, 2023

Semantic and emotional analysis of conversational data The rise of direct messaging applications in customer relations Nowadays, messaging applications have become indispensable tools in the dai...

Published on February 06, 2023  - Updated on December 05, 2023

The power of emotional marketing to build customer loyalty Emotions play a crucial role in human decision making. Indeed, they can influence our perception of the value of a product or a brand, and d...

Published on January 12, 2023  - Updated on December 05, 2023

The power of customer review analysis in 2024 In today's digital age, customer reviews play a crucial role in any business operation. As more and more consumers turn to online marketplaces and e-comm...

Published on December 15, 2022  - Updated on December 05, 2023

Q°emotion X Floa Bank: Semantic and emotional analysis to process customer feedback Voted Customer Service of the Year 2023, Floa Bank is the French champion of payment facilities. Also present i...

Published on November 30, 2022  - Updated on December 05, 2023

How can emotions impact conversion rates and retention? Emotions play an important role in consumers' buying decisions. They can be a powerful driver of conversion and loyalty. Most of the time, we ...

Published on November 10, 2022  - Updated on December 05, 2023

Personalizing the customer experience: what you need to know "Customer is king" is a saying we often hear. And it's true, customers have the power and they exercise it by choosing where they buy and ...