Published on May 23, 2022  - Updated on November 05, 2024

Emotional Analysis vs. Sentiment Analysis: Which Approach to Improve the Customer Experience? Automatic semantic analysis tools are becoming increasingly diverse and now offer two main approaches...

Published on October 29, 2024  - Updated on November 04, 2024

In an increasingly competitive business environment, companies must now redouble their efforts to capture and retain customers. According to a recent study by Forrester ,  73% of companies now...

Published on October 16, 2024  - Updated on October 16, 2024

Optimise your customer satisfaction surveys with emotional analysis: AI methods and tools Customer satisfaction: a strategic lever with emotional analysis Customer satisfaction is now a key in...

Published on September 25, 2024  - Updated on October 02, 2024

How to improve customer retention and build loyalty with Emotional AI In an increasingly competitive market, building customer loyalty is essential to ensure the long-term future of your business. Bu...

Published on September 09, 2024  - Updated on September 09, 2024

Voice assistants, facial emotional analysis and conversational data: essential tools for businesses Discover how facial, voice and conversational emotional analysis can improve understanding of cu...

Published on December 20, 2022  - Updated on September 04, 2024

How to optimize your customer journey to enhance your marketing strategy? How to define a customer journey? In an increasingly competitive world, understanding and improving your customer journey\...

Published on August 13, 2024  - Updated on August 13, 2024

Putting the customer at the centre of your strategy and your concerns is essential. New technologies make it possible to take the "Customer Centric" approach one step further. 1) What is the "...

Published on August 02, 2024  - Updated on August 13, 2024

EMOTIONS: THE SECRET TO A SUCCESSFUL CUSTOMER EXPERIENCE Do you think that a silent customer is a satisfied customer? Think again, because you're wrong! A customer won't always tell you ...

Published on November 30, 2022  - Updated on July 26, 2024

How can emotions impact conversion rates and retention? Emotions play an important role in consumers' buying decisions. They can be a powerful driver of conversion and loyalty. Most of the time, we ...

Published on July 16, 2024  - Updated on July 24, 2024

Case Study: The Impact of Emotion in the Tourism Sector in 2024 Introduction L’émotion plays a key role in customer satisfaction and experience in all sectors of business. And this is all the ...