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Find all our content related to customer emotional analysis, consumer experience, and our solution, in the form of case studies, best practices and articles.

The digitalization of the customer experience

Published on August 10, 2020  - Updated on January 26, 2023

Customer experience has always been at the heart of business strategy. This is a key differentiator from the competition. This encompasses all of the interactions between a brand and the consumer, wh...

The Power of Customer Review Analysis in 2023: Boosting Customer Satisfaction, Making Better Decisions and Driving Revenue Growth

Published on January 12, 2023  - Updated on January 13, 2023

The power of customer review analysis in 2023 In today's digital age, customer reviews play a crucial role in any business operation. As more and more consumers turn to online marketplaces and e-comm...

How to improve your customer journey?

Published on December 20, 2022  - Updated on December 21, 2022

How to define a customer journey? The customer journey is the set of steps that the customer follows from the moment he or she becomes aware of your company until the purchase of your product or ...

Floa Bank (BNP Paribas) - Testimonial

Published on December 15, 2022  - Updated on December 16, 2022

Q°emotion X Floa Bank: Semantic and emotional analysis to process customer feedback Voted Customer Service of the Year 2023, Floa Bank is the French champion of payment facilities. Also present i...

How can emotions impact conversion rates and retention?

Published on November 30, 2022  - Updated on December 05, 2022

How can emotions impact conversion rates and retention? Emotions play an important role in consumers' buying decisions. They can be a powerful driver of conversion and loyalty. Most of the time, we ...

Personalizing the customer experience: what you need to know

Published on November 10, 2022  - Updated on November 10, 2022

"Customer is king" is a saying we often hear. And it's true, customers have the power and they exercise it by choosing where they buy and from which companies. Companies must therefore focus on the cu...

10 most efficient customer review platforms

Published on September 09, 2022  - Updated on September 09, 2022

Customer reviews have become very important in recent years. Whether it's to generate sales or to manage their e-reputation, all companies must be interested in customer reviews. Naturally, many compa...

6 strategies to increase your NPS (Net Promoter Score)

Published on October 05, 2020  - Updated on August 23, 2022

The NPS, or Net Promoter Score, is an indicator used to measure customer satisfaction and loyalty. It has become key in optimizing the customer experience, but how can it be improved? The customer e...

5 types of customer reviews to analyze to improve the customer experience

Published on August 17, 2022  - Updated on August 17, 2022

Whether in B2B or B2C, customer reviews play a very important role in the success of a business. Whether it's before purchasing a product or software, booking a hotel or restaurant, we all look at cus...

Adopt the “Customer Centric” approach.

Published on April 02, 2020  - Updated on June 27, 2022

Placing the customer at the center of your strategy and your concerns is essential. New technologies make it possible to take the "Customer Centric" approach further. 1) What is the "Customer Centr...






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